Paligo is the leading cloud-based component content management system (CCMS) for technical documentation. We help teams create, manage, translate, and publish structured content at scale, with 450+ customers across 38 countries. 

This role is based in Stockholm or Remote and reports to the VP of Marketing.

Role overview

Search is changing fast. AI Mode, zero-click results, and LLM-driven research are rewriting the rules of B2B discovery. We're looking for a Senior Performance Marketer who sees this shift as an opportunity. Someone who can own our traffic acquisition, optimize conversions on our site, and make sure Paligo shows up wherever our buyers are looking.

This role owns the full spectrum: organic, paid and AI search, affiliate partnerships, and paligo.net itself. You'll drive targeted traffic, optimize how visitors convert, and continuously test and iterate to fuel a high-velocity sales pipeline.

This is both strategic and hands-on. You'll shape our SEO and SEM capabilities for today's rapidly evolving search landscape while also building the site, managing budgets, and measuring what moves the needle, every single day. At Paligo all team members roll up their sleeves and do the work. You'll collaborate closely with our Marketing Manager, Content Writer, Revenue Operations team, and Digital Designer.

Key responsibilities

Traffic acquisition

• Build and optimize our organic search program, including technical SEO, content strategy, and authority building to improve rankings and capture high-intent traffic.

• Develop and execute our AI search visibility strategy. Research and optimize how Paligo is cited and recommended through Google, Claude, ChatGPt etc.

• Run paid search campaigns across Google and Microsoft Ads. Manage budgets, optimize bids, and drive efficient cost-per-lead. 

• Manage and develop affiliate partnerships with industry influencers and organizations.

Website & conversion optimization

• Own Paligo's website end to end. Build and optimize pages, improve conversion rates, and continuously test and iterate to turn traffic into Marketing Qualified Leads (MQLs).

• Shape the on-site experience in collaboration with Digital Design, from landing pages to CTAs over the entire visitor journey.

• Measure what matters: report on performance across all channels, build attribution models, and use data to prioritize where to invest next.

Growth opportunities

• For the right person: take ownership of our ABM program and level up how marketing supports outbound.

• Experiment with emerging channels and formats as the search landscape evolves. This role has the mandate to test, learn, and scale what works.

• Shape Paligo's approach to AI-driven discovery as a competitive advantage. This is a space where best practices are still being written.

What you bring

Must-haves

• A genuine curiosity about how AI tools like Claude, ChatGPT, and Gemini are reshaping how B2B buyers discover and evaluate software, and a drive to turn that understanding into competitive advantage.

• 7+ years of hands-on digital marketing experience in B2B SaaS, including proven results in driving traffic growth and improving conversion rates.

• Expertise in SEO and SEM (Google Ads, Microsoft Ads) for B2B audiences.

• Strong analytical and action-oriented mindset. Comfortable working with Google Analytics, Search Console, HubSpot reporting, and campaign attribution data to make decisions.

• Working proficiency in WordPress (or similar CMS) for building and optimizing web pages.

Nice-to-haves

• Experience with account-based marketing (ABM) programs.

• Familiarity with the creation of technical documentation, knowledge or content management. 

• Experience working with agencies or freelancers to scale marketing output.

What you'll focus on (and be measured on)

• Volume and quality of Marketing Qualified Leads (MQLs) generated across all channels and the resulting business opportunities.

• Paligo's visibility and citations in AI-driven search.

• Traffic growth across organic, paid, and AI-driven channels, and the efficiency of spend behind it.

• Website conversion rates and the quality of the on-site visitor experience.

Why join us

At Paligo, your work directly shapes how a global SaaS company grows. You'll have real ownership, visible impact, and the support to do your best work.

• Own the full traffic and conversion engine for a company with strong product-market fit and room to grow.

• Shape how Paligo shows up in the next generation of search, including AI, LLMs, and beyond.

• A collaborative, remote-friendly culture grounded in ownership, curiosity, and real impact.

• Competitive compensation and benefits.

About Paligo

Paligo was founded in 2015 and is an end-to-end Component Content Management System (CCMS) trusted by global organizations to create, manage, and deliver technical documentation, policies & procedures, and knowledge management content. Our customers include global enterprises like Emerson Electric, Washington Post, Alteryx, and Sitecore. Our mission is to empower teams to create, collaborate, and elevate, turning knowledge into an asset anywhere and anytime.

Perks & benefits

• Flexible working hours, remote work / home office support

• Competitive pension, insurance (sick, life, occupational injury)

• Wellness allowance + gym at the Stockholm office

• Parental leave pay contribution (including pension benefits in first three months)

• Development opportunities: internal & external workshops, education support

• Social perks: breakfast, "fika" (Swedish coffee culture) and great colleagues!